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ClearDot.gif (85 bytes) psst! Magazine EXCLUSIVE
Ken Mansfield:
How He Made it to Apple's Rooftop,
and How He Made it Back Down Again

. . . . . .
by Vince Scarpitti
vinces@triumphpc.com

Editor's Note: Ken Mansfield, an executive with Capitol Records, was hand-picked to be the first US Manager of the Beatles' Apple Records. Ken chatted with our Music Editor, Vince Scarpitti, in an exclusive interview and talked about his life and times with the Beatles during and since his days in the eye of the Beatle storm.
Part II of Vince's interview with Ken Mansfield will appear in the next issue of
psst! Magazine.

Ken Mansfield - Photo by Connie MansfieldThere are more than 500 books on the  Beatles currently for sale at Amazon.com. Hundreds more have been published since the early 1960s, when the Fab four first broke onto the music scene. Only a few of these works contain real "inside" information about the group. Sadly, many of them are loaded with misinformation and rumors - which hasn't prevented their great success among readers hungry for any news of the Fabs. 

With so little good material out about the Beatles, there are but a few selected books in my extensive Beatles library that I completely trust. One of them was published last year by the remarkable Ken Mansfield, who was the U.S. Manager of Apple Records in the late 1960's (before the arrival of Allen Klein). The book, The Beatles, the Bible, and Bodega Bay, not only highlights Ken's time working with the Beatles, but also tells of his own life before, during and after show business. Readers should be aware that "BBBB" (as I'll call it here) will captivate them whether they're Beatles fans or not. It's one man's journey through a life full of fascinating and remarkable stories.
So! If you happen to be a Beatles fan, pull up a chair and cancel your plans for the evening.

My Dad once told me "dynamite comes in small packages." This could easily be said of "BBBB." The inside information is abundant, and comes from a sincere, honest and reliable source. As a close friend to all four Beatles during the '60s, Ken was allowed access to events we mere mortals can only dream about. You'll get a first-hand account of many business situations Ken was involved in during his time with the Beatles, as well as his personal insights about the group members themselves. After reading this book, you'll understand why it's virtually the only published book about the Beatles (besides the Beatles Anthology) endorsed by all organizations and persons involved with the group, as well as the three surviving Beatles, Neil Aspinall, and Yoko Ono.

"Ok," you're probably asking yourself, "so Ken is a personal friend of Paul, George, Ringo, and Neil Aspinall. He was a friend of John Lennon and Mal Evans before their tragic and untimely deaths. What's that got to do with the Bible and Bodega Bay? In fact, what is Bodega Bay?" The answers lie in Ken's wonderfully written book. For each chapter on his recollections of the Beatles, there is a chapter on Ken's personal spirituality and relationship with God. He doesn't try to "sell" Christianity in this book. Rather, he takes you on his journey, with lots of breathtaking stops along the way. The Beatles, the Bible, and Bodega Bay" could have been called My Past, My Present, and My Future."

Gourmet au BayIncidentally, Bodega Bay is a picturesque fishing village on the California coast, north of San Francisco where Ken lives with his wife Connie. They operate a romantic seaside shop, Gourmet au Bay (www.gourmetaubay.com) near the water's edge, surrounded by colorful functional art pieces from around the world, and the bounty of local growers and craftsmen. Here are millions of memories from the fast-paced entertainment industry Mansfield worked in for over 30 years - memories worked into Ken's book, written in quiet Bodega Bay.

I was lucky enough to speak with Ken about his years at the top, and hear some of his reflections and memories about working with the incredible Beatles.

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